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2021 - Volume 4 - Number 1

Exploring Instances of Feminism Movement in a Reggaeton Song: A Multi-Semiotic Critical Discourse Analysis

María José Mosqueda Ramírez * mariamosqueda23@gmail.com * ORCID: 0000-0003-1215-6822
University of Guanajuato, Division of Social Sciences and Humanities, MEXICO

Open Journal for Studies in Arts, 2021, 4(1), 15-24 * https://doi.org/10.32591/coas.ojsa.0401.02015m
Received: 12 June 2021 ▪ Accepted: 7 August 2021 ▪ Published Online: 20 August 2021

LICENCE: Creative Commons Attribution 4.0 International License.

ARTICLE (Full Text - PDF)

ABSTRACT:
This study analyses the instances of feminism in a reggaeton song consulting a Multimodal Critical Discourse Analysis (MCDA). It interprets these instances and provides a description to what they intend to present from a feminist perspective. It also attempts to find out what are the visual semiotic choices that the song presents to the audience such as the attributes, settings and salience. Finally, it aimed to explore how these elements are represented in the video. To achieve the goal of the study, I created a table where I included the visual semiotic elements previously mentioned. This table presents the three scenes that were chosen to be analyzed from the video and the semiotics elements according to the MCDA by Machin and Mayr (2012). Regarding the results of the study, they show that the visuals of the video represent instances where women have the power to stop men from abusing them. Even when the visuals show some fictional scenes, the interpretation is that women have the right and the power to make themselves be respected by men. In addition, the results showed as a reminder that there are movements which are there to help women in these injustices. Finally, in the last part of the song the final idea about the resistance of men violating women is represented as the final result of this study.

KEY WORDS: Critical discourse analysis, semiotic analysis, feminism, machismo, reggaeton.

CORRESPONDING AUTHOR:
María José Mosqueda Ramírez (MA student), University of Guanajuato, Division of Social Sciences and Humanities, Guanajuato, MEXICO. E-mail: mariamosqueda23@gmail.com.

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