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2022 - Volume 5 - Number 1

Silver Spoon by BTS: A Critical Discourse Analysis

Karin Alejandra Cruz Bujanda * ka.cruzbujanda@ugto.mx * ORCID: 0000-0002-2572-799X
University of Guanajuato, Division of Social Sciences and Humanities, MEXICO

Open Journal for Studies in Arts, 2022, 5(1), 13-20 * https://doi.org/10.32591/coas.ojsa.0501.02013c
Received: 10 June 2022 ▪ Revised: 18 July 2022 ▪ Accepted: 30 July 2022

LICENCE: Creative Commons Attribution 4.0 International License.

ARTICLE (Full Text - PDF)

ABSTRACT:
BTS has become a global phenomenon not only because of the different genres of their music, but for the messages conveyed in their lyrics and the cultural representation of Korean culture. This article presents an analysis of a BTS’ song that addresses a social difficulty based on the struggle faced by young Koreans related to education. Another aspect that makes this band’s music relevant is the complexity of their lyrics by using their mother tongue Korean and English in order to convey a message and target a broad audience when mixing both languages. The analysis of the song is anchored in critical discourse analysis following Fairclough’s three-dimensional model. The results of the analysis demonstrate how flexible language use illustrates young Koreans’ views on society and more specifically in education. In order to understand a social problem in their country, this paper analyses how the artist used language to illustrate and give voice to the generation they represent.

KEY WORDS: cultural representation, social practices linguistic features, k-pop, discourse analysis.

CORRESPONDING AUTHOR:
Karin Alejandra Cruz Bujanda, University of Guanajuato, Division of Social Sciences and Humanities, Guanajuato, MEXICO. E-mail: karincruz27@gmail.com.

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