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2022 - Volume 5 - Number 1

A Multimodal Critical Discourse Analysis on News Posts About Andres Manuel López Obrador Across Facebook

Armando Rangel Morales * arangelum@gmail.com * ORCID: 0000-0001-8446-9102
University of Guanajuato, Division of Social Sciences and Humanities, MEXICO

Open Journal for Studies in Arts, 2022, 5(1), 21-30 * https://doi.org/10.32591/coas.ojsa.0501.03021r
Received: 11 June 2022 ▪ Revised: 23 July 2022 ▪ Accepted: 30 July 2022

LICENCE: Creative Commons Attribution 4.0 International License.

ARTICLE (Full Text - PDF)

ABSTRACT:
News sites on Facebook present posts with headlines that are aimed at triggering a reaction in their audience. This is significant specially when observing one of the currently most polarizing figures in Mexico, Andres Manuel López Obrador. This article analyses how these sites present AMLO for their audience and the intended image they portrait in the combination of written discourse and the image of the president attached to it. This image could be negative, positive or neutral.

KEY WORDS: Multimodal discourse analysis, intermodality/intertextuality, communicative acts.

CORRESPONDING AUTHOR:
Armando Rangel Morales, University of Guanajuato, Division of Social Sciences and Humanities, Guanajuato, MEXICO. E-mail: arangelum@gmail.com.

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