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Center for Open Access in Science (COAS) OPEN JOURNAL FOR RESEARCH IN ECONOMICS (OJRE) ISSN (Online) 2620-102X * ojre@centerprode.com |
Effects of Advertising Through Different Digital Marketing Channels on Consumer Buying Behavior in Bosnia and Herzegovina: A Research Project Dzenita Sljivo * dzenitasljivo1@gmail.com Mersid Poturak * mersid.poturak@ibu.edu.ba Open Journal for Research in Economics, 2021, 4(2), 49-56 * https://doi.org/10.32591/coas.ojre.0402.02049s LICENCE: Creative Commons Attribution 4.0 International License. ARTICLE (Full Text - PDF) |
ABSTRACT: KEY WORDS: advertising, digital marketing channels, consumer buying behavior. CORRESPONDING AUTHOR: |
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