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2018 - Volume 2 - Number 1


Creating Shared Value

Arpie Balian * abalian@aua.am
American University of Armenia, Yerevan

Astghik Ghevondyan * astghik_ghevondyan17@alumni.aua.am
American University of Armenia, Yerevan

Open Journal for Sociological Studies, 2018, 2(1), 37-46 * https://doi.org/10.32591/coas.ojss.0201.04037b
Online Published Date: 30 July 2018

LICENCE: Creative Commons Attribution 4.0 International License.

ARTICLE (Full Text - PDF)


KEY WORDS: shared value, public-private collaboration, constructive dialogue, shared agenda, business action for society.

ABSTRACT:
This research investigates how shared value can be created when both public and private organizations collaborate at various fronts. Particular attention is paid on how public-private collaboration would develop through discussions and open communication between government and business so as to contribute to building interest in the strategic development agenda of a state and lead to the adoption of mechanisms that create shared value for government, business, and society. The findings reveal that constructive dialogue and regular discussions could lead to better understanding the priorities of both government and society, to finding common ground for resolving social problems and for adopting a shared agenda through which value is created for all. The lead responsibility rests on government to take initiative for dialogue with business and society, to establish policies that are conducive to business development, and to provide incentives for public-private partnered solutions to public problems. Also, business must shift its classic way of profit-maximization strategy and not view government as merely regulator, but as partner with whom mutually beneficial results can be attained.

CORRESPONDING AUTHOR:
Arpie Balian, Professor, American University of Armenia, Yerevan, ARMENIA. E-mail: abalian@aua.am.


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